Marketers and business owners are now one step closer to being able to track the true value of social channels to their Business ROI within Google Analytics. Google just released their latest social tracking tool “Social Reports” and it’s fully integrated within Google Analytics. The main reason that social media is so hard to measure…
Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in…
This is Part 1 of our 2-Part series on Social Media Chaos. In “Part 2: Social Media Chaos: How To Manage The Chaos”, we present six tips for managing the chaos. The Part 2 link is at the end of this article. When it comes to rapid changes in business technologies and social media, the…
This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of…
Our obsession with Facebook has propelled it to insane heights. What does this mean for the company? Money. And lots of it. Rumers of Facebook’s IPO are flying and Wall Street is expecting a record-shattering amount of cash to be raised. How do the projected numbers break down? Here are some interesting answers and projections…
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