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Understanding Google and the difficulties marketing chiefs are facing as they try to understand how to best navigate the rocky terrain of the rapidly changing advertising industry landscape might be best framed as a multiple-choice SAT question, like this: You are a CMO of a major corporation, and it’s time to vet ad agencies. Who…
Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape
This is Part 1 of our 2-Part series on Social Media Chaos. In “Part 2: Social Media Chaos: How To Manage The Chaos”, we present six tips for managing the chaos. The Part 2 link is at the end of this article. When it comes to rapid changes in business technologies and social media, the…
Lebron, Wade and Bosh: 10 Things every Business can Learn about Teamwork from the NBA
The Miami Heat’s LeBron James, Dwyane Wade and Chris Bosh have been referred to as the “Big 3,” and NBA observers everywhere are watching this year’s playoffs carefully, preparing to pass judgment on whether it’s a match made in heaven or an utter disaster. Not since the magical pairing of Scottie Pippen and Michael Jordan…
Reading Websites Online? That’s so 2007: The Rise of Online Video
Who has time to read anymore now that Online Video is so pervasive? According to Forbes Insights, not many people do have time to read. A recent survey showed that the majority of business people in America: Watched more Online Video in 2010 than 2009 Prefer to watch Online Video on a web page before…
8 Common Online Marketing Mistakes
The promises online marketing seems to offer are many and great: measurable results, laser-beam accuracy in targeting specific demographics, lower costs than television and newspaper advertising. Nevertheless, some marketers who have jumped onto the online marketing bandwagon aren’t seeing the kind of results they had hoped for in their company’s bottom line. What’s the problem?…
