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Sue Gardner of Wikipedia … I’m Diderot … Bitch
There are many unsolved mysteries in this world, and one of these is the question, “Did the 18th century French philosopher and creator of the world’s first encyclopedia roll over in his grave when Sue Gardner adopted his name?” It was a late night session at Wikipedia when the Sue Gardner Diderot joke started. To…
Google Analytics Social Reports Ties Social Channels to Business ROI
Marketers and business owners are now one step closer to being able to track the true value of social channels to their Business ROI within Google Analytics. Google just released their latest social tracking tool “Social Reports” and it’s fully integrated within Google Analytics. The main reason that social media is so hard to measure…
Part 2: Social Media Chaos: How To Manage The Chaos
This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of…
Reading Websites Online? That’s so 2007: The Rise of Online Video
Who has time to read anymore now that Online Video is so pervasive? According to Forbes Insights, not many people do have time to read. A recent survey showed that the majority of business people in America: Watched more Online Video in 2010 than 2009 Prefer to watch Online Video on a web page before…
1.5 Billion or 75% of Everyone with Internet Access Use Social Media
75% of everyone with an Internet connection access social media sites around the world. That’s 1.5 Billion people. In 2010, this incredible number meant that for one minute out of every four and a half minutes that people around the globe were online, they were on a social media site. Overall, the globe increased the…
The Content Marketing Explosion: Friend or Foe?
Frienemies: Content Marketing and Your Marketing Strategy Marketing professionals everywhere have begun to realize that they now have a completely different job description than when they started in the field fifteen or twenty years ago. One such professional is Chris Hession, a senior marketing manager at AutoCAD. As he told Social Media Examiner, “Just in…
