Media Consumption 2011 (Infographic)
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.

Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.

You already know how to build your brand through social media marketing. You’re already on top of the changes that Facebook announced at the 2011 f8 Developers’ Conference. You’re also well-aware of the fact that you need to interact with your social media consumers, not just constantly pitch to them. As such, you’re always looking…
According to Nielsen, these days, Social Media, Local Social Media and Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile…
The Miami Heat’s LeBron James, Dwyane Wade and Chris Bosh have been referred to as the “Big 3,” and NBA observers everywhere are watching this year’s playoffs carefully, preparing to pass judgment on whether it’s a match made in heaven or an utter disaster. Not since the magical pairing of Scottie Pippen and Michael Jordan…
Marketers and business owners are now one step closer to being able to track the true value of social channels to their Business ROI within Google Analytics. Google just released their latest social tracking tool “Social Reports” and it’s fully integrated within Google Analytics. The main reason that social media is so hard to measure…
4thWEB curated content from Innovation By DesignBy Mark Wilson (see full article) That’s Fred Dust, a partner at Ideo, talking, and he’s walking us through a new idea that the influential design consultancy has been developing called Creative Listening. Among 30 attendees from our Innovation by Design Conference, I sit inside an expansive stretch of…
4thWEB Curated Content from WiredBy Cade Metz (see full article) “I don’t want to fight old battles,” says Microsoft CEO Satya Nadella. “I want to fight new ones.” It’s Sunday evening, and Nadella is sitting in a glass-enclosed room at the back of a Japanese restaurant in San Francisco’s North Beach neighborhood, eating sushi with…
