Media Consumption 2011 (Infographic)
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.
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Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011): Source: Google Trends
In Social Media Marketing, Content in the Right Context is King
We’ve written about this topic several times before and decided to revisit it again as Social Media Marketing strategies are constantly getting refined and reiterated; and context is continuously vying for parity with content. The above 18 minute video, Brian Solis’ June 2012 interview with Deanna Brown, CEO of Federated Media Publishing, is worth watching….
Marketing in the Future is like Sex: Only the losers will have to pay for it [Web Marketing]
To traditional advertising agencies, staring into the face of the world of Internet marketing must be like looking into Godzilla’s gaping maw. Already, Godzilla has gobbled up newspaper advertising: PricewaterhouseCoopers reported in June 2010 that the Internet passed newspapers by as the second-largest advertising medium in the US. With Newspaper’s bloody guts strewn across the…
Never Underestimate the Zuck (Facebook Instagram deal)
Facebook recently bought Instagram for one billion dollars. Instagram is the fast, beautiful, fun way to share photos with friends and family. Instagram enables you to snap a picture, choose a filter to transform and theoretically improve its look and feel, then post to Instagram’s website. And you can share to Facebook, Twitter, and Tumblr…
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