Media Consumption 2011 (Infographic)
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.

Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.

Of all the changes in the ever-shifting landscape of web marketing, perhaps one of the most influential has been the increasing ease of viewing video content. From local news stations to moms with a camcorder, video content is now ubiquitous on the web. Take these recent statistics: • 62% of B2B marketers user video content…
If you keep up with social media marketing news, you already know that if Facebook were a country, its 800 million users would make it the third most populous nation in the world. And, besides being the largest social network in the world (by far), it’s now the most popular website in the U.S., consistently…
4thWEB curated content from The Washington PostBy Cecilia Kang (see full article) HBO is set to launch a stand-alone online streaming media service in 2015 that will not require a cable or satellite subscription. (Reuters) HBO will launch a streaming media service in 2015 that doesn’t require consumers to have a cable or satellite subscription,…
4thWEB curated content from Six Pixels of SeparationBy Mitch Joel (see full article) It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else? Last month,…
According to Nielsen, these days, Social Media, Local Social Media and Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile…
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….