Random Acts of Progress – Practical insights about the chaotic, continuously expanding and morphing intersection of Digital Marketing, Online Technology and Business ROI.
According to comScores’s new Mobile Metrix 2.0 report, released on May 7, 2012, Facebook ranks as the most engaging media property among U.S. Smartphone users. The average Facebook mobile user engaged for more than 7 hours in March, 2012. That’s good and bad news for Facebook. The good news is that Facebook’s overall usage and…
Social media marketing and sharing is dominated by the big five: Facebook, YouTube, Stumble Upon, Twitter and Pinterest As of the end of June, 2012, Facebook dominates with over 900 million users who spend the most minutes per month on the site – typically over 400. Most users are ~60% female except for LinkedIn that’s…
Big Data, in case you’re unfamiliar, refers to data sets that are so large that they’re awkward to work with. Forget megabytes or gigabytes. With Big Data we’re currently working with terabytes, petabytes, exabytes and zettabytes of data (over 2.5 quintillion bytes daily and growing). Social Media (as a social instrument of communication) is greatly…
Facebook recently bought Instagram for one billion dollars. Instagram is the fast, beautiful, fun way to share photos with friends and family. Instagram enables you to snap a picture, choose a filter to transform and theoretically improve its look and feel, then post to Instagram’s website. And you can share to Facebook, Twitter, and Tumblr…
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….