Media Consumption 2011 (Infographic)
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.
Of all the changes in the ever-shifting landscape of web marketing, perhaps one of the most influential has been the increasing ease of viewing video content. From local news stations to moms with a camcorder, video content is now ubiquitous on the web. Take these recent statistics: • 62% of B2B marketers user video content…
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem. [from the Variety article, 04-29-2015]
2 Emmy-nominated experts discuss how Social Video Marketing is driven by the same rules that influenced mass sharing for centuries. Fascinating. This video was published in late 2012. Have you seen it? It features Fritz Grobe and Stephen Voltz speaking at a TED conference. Fritz and Stephen are viral video and social video marketing experts….
Social media, social media, social media: it seems like social media is all anyone ever talks about anymore when it comes to online marketing, or even marketing in general. These days, it’s practically more common to hear spokespeople say, “Visit us on Facebook at ____” than it is to hear them say “Visit us online…
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….
Our obsession with Facebook has propelled it to insane heights. What does this mean for the company? Money. And lots of it. Rumers of Facebook’s IPO are flying and Wall Street is expecting a record-shattering amount of cash to be raised. How do the projected numbers break down? Here are some interesting answers and projections…