Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Understanding Google and the difficulties marketing chiefs are facing as they try to understand how to best navigate the rocky terrain of the rapidly changing advertising industry landscape might be best framed as a multiple-choice SAT question, like this: You are a CMO of a major corporation, and it’s time to vet ad agencies. Who…
We recently came accross this Infographic that helps illustrate the strengths of the Google+ social network. Plus some interesting factoids, features and tips that you may not know about. Like: A whopping 60% of Google+ users log in every single day (that’s 60% of over 90,000,000 users); and, a whopping 80% engage on a weekly…
Social media marketing and sharing is dominated by the big five: Facebook, YouTube, Stumble Upon, Twitter and Pinterest As of the end of June, 2012, Facebook dominates with over 900 million users who spend the most minutes per month on the site – typically over 400. Most users are ~60% female except for LinkedIn that’s…
Executives don’t have time to watch online videos. They’re too busy shouting things like, “Buy! No, no – sell, SELL!” They have golf games to attend to. Conference rooms to design. Coffee to ask their secretaries for. Meetings to call – lots and lots and lots of meetings. If this is what you think C-level…
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem. [from the Variety article, 04-29-2015]
4thWEB curated content from BuzzFeedBy Peter Lauria (see full article) Change is coming to the pay-TV business. It’s going to be a bloodbath — and not everyone will survive. There will be blood. A lot of it. Last week made clear — between HBO and CBS announcing plans for a streaming service that bypasses pay-TV…