Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

To traditional advertising agencies, staring into the face of the world of Internet marketing must be like looking into Godzilla’s gaping maw. Already, Godzilla has gobbled up newspaper advertising: PricewaterhouseCoopers reported in June 2010 that the Internet passed newspapers by as the second-largest advertising medium in the US. With Newspaper’s bloody guts strewn across the…
According to Nielsen, these days, Social Media, Local Social Media and Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile…
In this short video, Bob Iger, Chairman and CEO of The Walt Disney Company, discusses Disney’s New Streaming Services and the future of Digital Media and the unbundling of Cable TV content. Bob Iger has something to say about how Disney is looking ahead at this inevitable future. Disney owns some (most?) of the most…
The promises online marketing seems to offer are many and great: measurable results, laser-beam accuracy in targeting specific demographics, lower costs than television and newspaper advertising. Nevertheless, some marketers who have jumped onto the online marketing bandwagon aren’t seeing the kind of results they had hoped for in their company’s bottom line. What’s the problem?…
4thWEB Curated Content from WiredBy Cade Metz (see full article) “I don’t want to fight old battles,” says Microsoft CEO Satya Nadella. “I want to fight new ones.” It’s Sunday evening, and Nadella is sitting in a glass-enclosed room at the back of a Japanese restaurant in San Francisco’s North Beach neighborhood, eating sushi with…
Executives don’t have time to watch online videos. They’re too busy shouting things like, “Buy! No, no – sell, SELL!” They have golf games to attend to. Conference rooms to design. Coffee to ask their secretaries for. Meetings to call – lots and lots and lots of meetings. If this is what you think C-level…