Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Whichever way you look at it, 2011 was a very big year for news and social media carried a lot of weight. From the death of Osama Bin Laden, the Japanese earthquake and tsunami and the London riots, through to the Royal Wedding, Occupy Wall Street and the return of Charlie Sheen, this year had…
The Miami Heat’s LeBron James, Dwyane Wade and Chris Bosh have been referred to as the “Big 3,” and NBA observers everywhere are watching this year’s playoffs carefully, preparing to pass judgment on whether it’s a match made in heaven or an utter disaster. Not since the magical pairing of Scottie Pippen and Michael Jordan…
If you keep up with social media marketing news, you already know that if Facebook were a country, its 800 million users would make it the third most populous nation in the world. And, besides being the largest social network in the world (by far), it’s now the most popular website in the U.S., consistently…
New Study Indicates Social Media Pays; Wetpaint and Altimeter Group Find Correlation Between Brands’ Social Media Efforts and Financial Performance A new study from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance. The ENGAGEMENTdb study showed significant positive financial results for the companies…
There are many unsolved mysteries in this world, and one of these is the question, “Did the 18th century French philosopher and creator of the world’s first encyclopedia roll over in his grave when Sue Gardner adopted his name?” It was a late night session at Wikipedia when the Sue Gardner Diderot joke started. To…
This is Part 1 of our 2-Part series on Social Media Chaos. In “Part 2: Social Media Chaos: How To Manage The Chaos”, we present six tips for managing the chaos. The Part 2 link is at the end of this article. When it comes to rapid changes in business technologies and social media, the…