Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in…
This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of…
You already know how to build your brand through social media marketing. You’re already on top of the changes that Facebook announced at the 2011 f8 Developers’ Conference. You’re also well-aware of the fact that you need to interact with your social media consumers, not just constantly pitch to them. As such, you’re always looking…
Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics. Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that surely won’t be around in a few years’ time. —– Here’s Stephen Paul’s Top 3 picks from the latest…
If you keep up with social media marketing news, you already know that if Facebook were a country, its 800 million users would make it the third most populous nation in the world. And, besides being the largest social network in the world (by far), it’s now the most popular website in the U.S., consistently…
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