Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

According to comScores’s new Mobile Metrix 2.0 report, released on May 7, 2012, Facebook ranks as the most engaging media property among U.S. Smartphone users. The average Facebook mobile user engaged for more than 7 hours in March, 2012. That’s good and bad news for Facebook. The good news is that Facebook’s overall usage and…
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.
According to Nielsen, these days, Social Media, Local Social Media and Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile…
4thWEB curated content from BuzzFeedBy Peter Lauria (see full article) Change is coming to the pay-TV business. It’s going to be a bloodbath — and not everyone will survive. There will be blood. A lot of it. Last week made clear — between HBO and CBS announcing plans for a streaming service that bypasses pay-TV…
We recently came accross this Infographic that helps illustrate the strengths of the Google+ social network. Plus some interesting factoids, features and tips that you may not know about. Like: A whopping 60% of Google+ users log in every single day (that’s 60% of over 90,000,000 users); and, a whopping 80% engage on a weekly…
You already know how to build your brand through social media marketing. You’re already on top of the changes that Facebook announced at the 2011 f8 Developers’ Conference. You’re also well-aware of the fact that you need to interact with your social media consumers, not just constantly pitch to them. As such, you’re always looking…