Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Similar Posts
Facebook EdgeRank and GraphRank Explained
You want to make the most of your business’ Facebook page, but when you start reading articles with phrases like “time decay,” “Facebook EdgeRank algorithm,” and “affinity variable,” your eyes glaze over and you click the “Back” button on your browser as quickly as possible. However, if you truly want your social media marketing to…
Part 2: Social Media Chaos: How To Manage The Chaos
This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of…
Big Data and Social Media Analytics
Big Data, in case you’re unfamiliar, refers to data sets that are so large that they’re awkward to work with. Forget megabytes or gigabytes. With Big Data we’re currently working with terabytes, petabytes, exabytes and zettabytes of data (over 2.5 quintillion bytes daily and growing). Social Media (as a social instrument of communication) is greatly…
Study Indicates Social Media Pays
New Study Indicates Social Media Pays; Wetpaint and Altimeter Group Find Correlation Between Brands’ Social Media Efforts and Financial Performance A new study from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance. The ENGAGEMENTdb study showed significant positive financial results for the companies…
Marketing in the Future is like Sex: Only the losers will have to pay for it [Web Marketing]
To traditional advertising agencies, staring into the face of the world of Internet marketing must be like looking into Godzilla’s gaping maw. Already, Godzilla has gobbled up newspaper advertising: PricewaterhouseCoopers reported in June 2010 that the Internet passed newspapers by as the second-largest advertising medium in the US. With Newspaper’s bloody guts strewn across the…
![Marketing in the Future is like Sex: Only the losers will have to pay for it [Web Marketing]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20160'%3E%3C/svg%3E)
