Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

![]()
Source: Google Trends

Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

![]()
Source: Google Trends

No doubt these “un – Google – like” words in Dickens classic, somber novel, The Tale of Two Cities, echo the sentiments of many marketing professionals as they face the new digital era with both excitement, but also trepidation. For others in the creative industry, however, a more appropriate Dickensian title for the online era…
4thWEB curated content from Snacks QuarterlyBy Carey Dunne (see full article) In Snacks Quarterly, writers and designers turn snacktime into an unlikely creative exercise. Brian Rea Snacks are a mighty and undersung unifier: most people, regardless of creed, class, or dietary restriction, can agree that little morsels of food between meals are great. Snacks Quarterly,…
Of all the changes in the ever-shifting landscape of web marketing, perhaps one of the most influential has been the increasing ease of viewing video content. From local news stations to moms with a camcorder, video content is now ubiquitous on the web. Take these recent statistics: • 62% of B2B marketers user video content…
This is Part 1 of our 2-Part series on Social Media Chaos. In “Part 2: Social Media Chaos: How To Manage The Chaos”, we present six tips for managing the chaos. The Part 2 link is at the end of this article. When it comes to rapid changes in business technologies and social media, the…
Nowadays everybody wanna talk like they got somethin’ to say But nothin comes out when they move their lips Just a bunch of gibberish [They] act like they forgot about Dre. — Rapper Eminem on rap legend Dr. Dre’s song, “Forgot About Dre” Brand management for rappers is relatively straight-forward: if someone disses you in…
We’ve written about this topic several times before and decided to revisit it again as Social Media Marketing strategies are constantly getting refined and reiterated; and context is continuously vying for parity with content. The above 18 minute video, Brian Solis’ June 2012 interview with Deanna Brown, CEO of Federated Media Publishing, is worth watching….