Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

Marketers and business owners are now one step closer to being able to track the true value of social channels to their Business ROI within Google Analytics. Google just released their latest social tracking tool “Social Reports” and it’s fully integrated within Google Analytics. The main reason that social media is so hard to measure…
Facebook was developed and launched from inside a Harvard dorm room (8 years ago) Facebook is now on the brink of an Initial Public Offering that has the company valued at up to $100 Billion. That’s well over enough to cover the national debts of Cuba, Guatemala, and Panama put together. There are 900 Million…
If you keep up with social media marketing news, you already know that if Facebook were a country, its 800 million users would make it the third most populous nation in the world. And, besides being the largest social network in the world (by far), it’s now the most popular website in the U.S., consistently…
In this [part 2] post, we attempt to further clarify Facebook EdgeRank and GraphRank; and more importantly, help you put that knowledge to work. If you haven’t already read through Facebook EdgeRank and GraphRank Explained part 1, go back and read it now. After reading Facebook EdgeRank and GraphRank Explained part 1 you should know…
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….
Google is taking a look back at 2011. First at how the world searched in 2011, and now at how consumers and businesses engaged with online advertising. Given the size of its business — Google is the leader in both the U.S. search and mobile advertising markets, and somewhere between first and third in display….