Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Marketers and business owners are now one step closer to being able to track the true value of social channels to their Business ROI within Google Analytics. Google just released their latest social tracking tool “Social Reports” and it’s fully integrated within Google Analytics. The main reason that social media is so hard to measure…
Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics. Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that surely won’t be around in a few years’ time. —– Here’s Stephen Paul’s Top 3 picks from the latest…
You already know how to build your brand through social media marketing. You’re already on top of the changes that Facebook announced at the 2011 f8 Developers’ Conference. You’re also well-aware of the fact that you need to interact with your social media consumers, not just constantly pitch to them. As such, you’re always looking…
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem. [from the Variety article, 04-29-2015]
Of all the changes in the ever-shifting landscape of web marketing, perhaps one of the most influential has been the increasing ease of viewing video content. From local news stations to moms with a camcorder, video content is now ubiquitous on the web. Take these recent statistics: • 62% of B2B marketers user video content…
4thWEB curated content from Snacks QuarterlyBy Carey Dunne (see full article) In Snacks Quarterly, writers and designers turn snacktime into an unlikely creative exercise. Brian Rea Snacks are a mighty and undersung unifier: most people, regardless of creed, class, or dietary restriction, can agree that little morsels of food between meals are great. Snacks Quarterly,…