Media Consumption 2011 (Infographic)
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.
Author: re u5
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8 Common Online Marketing Mistakes
The promises online marketing seems to offer are many and great: measurable results, laser-beam accuracy in targeting specific demographics, lower costs than television and newspaper advertising. Nevertheless, some marketers who have jumped onto the online marketing bandwagon aren’t seeing the kind of results they had hoped for in their company’s bottom line. What’s the problem?…
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Taking Charge of Online Brand Reputation
Nowadays everybody wanna talk like they got somethin’ to say But nothin comes out when they move their lips Just a bunch of gibberish [They] act like they forgot about Dre. — Rapper Eminem on rap legend Dr. Dre’s song, “Forgot About Dre” Brand management for rappers is relatively straight-forward: if someone disses you in…
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Lebron, Wade and Bosh: 10 Things every Business can Learn about Teamwork from the NBA
The Miami Heat’s LeBron James, Dwyane Wade and Chris Bosh have been referred to as the “Big 3,” and NBA observers everywhere are watching this year’s playoffs carefully, preparing to pass judgment on whether it’s a match made in heaven or an utter disaster. Not since the magical pairing of Scottie Pippen and Michael Jordan…
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Web Marketing Video Trends for 2011
Of all the changes in the ever-shifting landscape of web marketing, perhaps one of the most influential has been the increasing ease of viewing video content. From local news stations to moms with a camcorder, video content is now ubiquitous on the web. Take these recent statistics: • 62% of B2B marketers user video content…
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