Media Consumption 2011 (Infographic)
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.

Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.

Here’s today’s Facebook / Twitter riddle: What number do you get when you combine the populations of the states of Oregon, Oklahoma, Connecticut, Kansas, and Kentucky? Answer: Seventeen million, or the number of Americans who use Twitter (Source: ConvinceAndConvert.com). Granted, proponents of Facebook scoff at the number 17 million; after all, Facebook boasts 500 million…
4thWEB curated content from Harvard Business ReviewBy Adi Ignatius (see full article) Leaders for the Long Term A few years ago I sat down with Starbucks founder Howard Schultz in his Seattle office to discuss the challenges of being a CEO. At one stage I asked whether he felt there was a disconnect between the…
Source: Neilsen Social Media Report Q3 2011 Source: Neilsen Social Media Report Q3 2011
4thWEB curated content from Snacks QuarterlyBy Carey Dunne (see full article) In Snacks Quarterly, writers and designers turn snacktime into an unlikely creative exercise. Brian Rea Snacks are a mighty and undersung unifier: most people, regardless of creed, class, or dietary restriction, can agree that little morsels of food between meals are great. Snacks Quarterly,…
The New Old CEO at the New Old Google A friend who lives in Seattle made this observation recently: “It used to be that Microsoft was the cool place to work. Then when Google opened an office here, Google became the cool place to work. Now that Facebook has an office here, everyone’s leaving Google…
To traditional advertising agencies, staring into the face of the world of Internet marketing must be like looking into Godzilla’s gaping maw. Already, Godzilla has gobbled up newspaper advertising: PricewaterhouseCoopers reported in June 2010 that the Internet passed newspapers by as the second-largest advertising medium in the US. With Newspaper’s bloody guts strewn across the…