Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):

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Source: Google Trends

Two emperor-warriors, each restlessly probing for the other’s Achilles’ heel. Brilliant field commanders and generals, making sacrifices and sometimes falling in battle. A recently deceased king, with a potential power vacuum left in his wake. Is it Greek history? No – it’s Silicon Valley, with their own epic story of the Clash of the Titans….
Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics. Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that surely won’t be around in a few years’ time. —– Here’s Stephen Paul’s Top 3 picks from the latest…
4thWEB curated content from Innovation By DesignBy Mark Wilson (see full article) That’s Fred Dust, a partner at Ideo, talking, and he’s walking us through a new idea that the influential design consultancy has been developing called Creative Listening. Among 30 attendees from our Innovation by Design Conference, I sit inside an expansive stretch of…
We’ve written about this topic several times before and decided to revisit it again as Social Media Marketing strategies are constantly getting refined and reiterated; and context is continuously vying for parity with content. The above 18 minute video, Brian Solis’ June 2012 interview with Deanna Brown, CEO of Federated Media Publishing, is worth watching….
Google is taking a look back at 2011. First at how the world searched in 2011, and now at how consumers and businesses engaged with online advertising. Given the size of its business — Google is the leader in both the U.S. search and mobile advertising markets, and somewhere between first and third in display….
If you keep up with social media marketing news, you already know that if Facebook were a country, its 800 million users would make it the third most populous nation in the world. And, besides being the largest social network in the world (by far), it’s now the most popular website in the U.S., consistently…