Infographic: In Online Advertising, 2011 Was the Year of Mobile [Google Benchmarks]

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Google is taking a look back at 2011.

First at how the world searched in 2011, and now at how consumers and businesses engaged with online advertising.

Given the size of its business — Google is the leader in both the U.S. search and mobile advertising markets, and somewhere between first and third in display.

Google’s online advertising figures stand as a decent benchmark for trends in the industry.

As with Black Friday and Cyber Monday, mobile was the big story for Google this year.

Smartphone and tablet use accelerated rapidly: Google saw a 440% increase in traffic from tablets on its AdMob network between Dec. 2010 and in Nov. 2011, according to stats posted on the Google Mobile Ads Blog.

The use of mobile in physical retail environments was particularly interesting: In a study conducted with IPSOS earlier this year, eight in 10 smartphone owners said they use their devices to help with shopping, from locating retailers to running price comparisons — a trend Amazon smartly capitalized on this December by offering consumers a discount for running a price comparison on its Price Check App. A full 70% of smartphone owners claim to use their devices while in stores, and 77% have used their phones to contact local businesses.

It wasn’t just the numbers that improved: the technology underlying mobile advertising improved too, thanks to new standards such as HTML5 and MRAID (Mobile Rich Media Ad Interface Definitions). Many retailers also redesigned their websites to optimize them for tablet and smartphone use.

Below, an infographic highlighting some of Google’s online advertising benchmarks in 2011, as well as some successes from individual brands.

Source Information: Google

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Infographic – Highest Value Digital Consumers – Social Media, Local Social Media and Mobile

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According to Nielsen, these days, Social Media, Local Social Media and Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. Nielsen and NM Incite, a Nielsen/McKinsey company, illustrate some findings that highlight digital consumer behaviors and consumption patterns that can help brand advertisers understand their most valuable customers and how they’re engaging across social media, local social media and mobile.

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Social Media Infographic

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Local Social Media Infographic

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Mobile Infographic

Source Information:

Social Media:
1. Nielsen, @Plan (Release 3 2011). Social Networking Activities, Online 18+
2. Nielsen, @Plan (Release 3 2011). Social Networking Activities, Online 18+
3. Nielsen, @Plan (Release 3 2011). Social Networking Activities – Comment on others postings, Profiled by Demo
4. Nielsen, @Plan (Release 3 2011). TV/Internet Concurrent Usage (Yesterday) – Used TV/Internet Concurrently (Yesterday), Online 18+
5. Nielsen, @Plan (Release 3 2011). Social Networking Activities – Any Social Networking Activity, Profiled by TV Programming Viewership
6. NM Incite, State of Social Media Survey (April 2011). Parents = Have Children <18 7. Nielsen, Global Online Survey (Q1 2011) Local Social Media: 1. Nielsen, Cross-Platform Report (Q2 2011) 2. Nielsen, App Playbook (Q1 2011) 3. Nielsen, NetView, Home & Work (August 2011 v. August 2009) 4. NM Incite, State of Social Media Survey (April 2011). Access locations among social media users 5. Nielsen, @Plan (Release 3 2011). PRIZM Segment, Own PDA Smartphone, Profiled by DMA 6. Nielsen, App Playbook (Q1 2011) Mobile: 1. Nielsen, Mobile Connected Device Report (Q2 2011) 2. Nielsen, Mobile Connected Device Report (Q2 2011) 3. Nielsen, Mobile Media View Internet, All Carriers (August 2011). Mobile Internet refers to the use of a Web browser on a mobile device. 4. Nielsen, App Playbook (Q1 2011) 5. Nielsen, App Playbook (Q1 2011) 6. Nielsen, App Playbook (Q1 2011) Return to top: Infographic – Highest Value Digital Consumers – Social Media, Local Social Media and Mobile

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Top 3 Picks: Best Social Media Infographics

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Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics. Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that surely won’t be around in a few years’ time.

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Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics.

First Up Infographic. Say what you will about the tidal wave that is social media:

it’s over-hyped, a fad halfway through its 15 minutes, that surely won’t be around in a few years’ time. But take a look at the Infographic below – the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social media into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online. See for yourself. Here’s the Infographic:

Source: The Growth of Social Media: An Infographic

Next up Infographic. Small businesses are becoming savvier about social media.

And, increasingly, smaller-scale operations are turning to Facebook, Twitter, LinkedIn, and other social media channels for promotions, customer acquisition, and sales leads. An impressive 75 percent of small businesses now have a presence on a social media site. Interestingly, 27 percent of small businesses are on Facebook, while 18 percent reside on LinkedIn, and just 7 percent use Twitter. This new data comes from CrowdSpring, a Web design firm that crowdsources all of its projects and that created the new Infographic below. Probably the most revealing social media stat here: 64 percent of Twitter users are more likely to buy the brands they follow or for which they’re a fan, compared with 51 percent of Facebook users. Here’s the full breakdown on usage at the top social media spots:

Source: Crowdsourced Logo and Graphic Design by crowdSPRING

Last up Social Media Infographic. From hurricanes and floods to earthquakes and wildfires, natural disasters affect the United States every year.

When it comes to being prepared for a disaster there are a number of basic items to include in your emergency kit, like water, food and a battery-powered or hand crank radio. However, armed with your smartphone and a knowledge of social media, you can be better prepared for an emergency situation. Here’s the Infographic:

Source: Visual.ly

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What’s your favorite Social Media Infographic or thoughts? You can share your comments below.

Google is taking a look back at 2011.

Given the size of its business — Google is the leader in both the U.S. search and mobile advertising markets, and somewhere between first and third in display.

As with Black Friday and Cyber Monday, mobile was the big story for Google this year.

Whichever way you look at it, 2011 was a very big year for news and social media carried a lot of weight.

It was a big 12 months for technology, too, and social media flexed it’s ever-growing muscles to get the word out.

Not to mention some new entries to social media’s growing collection of faux pas from celebrities, politicians and big business.

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Social Media Infographic

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Local Social Media Infographic

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Mobile Infographic

First Up Infographic. Say what you will about the tidal wave that is social media:

Next up Infographic. Small businesses are becoming savvier about social media.

Last up Social Media Infographic. From hurricanes and floods to earthquakes and wildfires, natural disasters affect the United States every year.