This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of…
New Study Indicates Social Media Pays; Wetpaint and Altimeter Group Find Correlation Between Brands’ Social Media Efforts and Financial Performance A new study from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance. The ENGAGEMENTdb study showed significant positive financial results for the companies…
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