This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of the three Acts of Social Media Chaos: While hurrying to catch up in social media, companies pass over careful planning, instead flinging themselves into the social media fray without checking to see which channels are right for them, which can be left out, and whether […]
Whichever way you look at it, 2011 was a very big year for news and social media carried a lot of weight. From the death of Osama Bin Laden, the Japanese earthquake and tsunami and the London riots, through to the Royal Wedding, Occupy Wall Street and the return of Charlie Sheen, this year had a lot to talk about and social media carried a lot of “talking” weight. It was a big 12 months for technology, too, and social media flexed it’s ever-growing muscles to get the word out. LinkedIn, Groupon and Pandora went public, Google+ launched, Twitter reached […]
According to Nielsen, these days, Social Media, Local Social Media and Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. Nielsen and NM Incite, a Nielsen/McKinsey company, illustrate some findings that highlight digital consumer behaviors and consumption patterns that can help brand advertisers understand their most valuable customers and […]
The craigconnects team researched how the top 50 nonprofits do social media. Then they decided to dig a little deeper to find how nonprofits by area of focus use social media and what kind of an impact that they were having in the social media space. Here’s the Infographic they came up with. Source: Craig Connects
Why Social Media Marketing is important From small businesses to large corporations, almost every business with any marketing savvy already has an array of social media accounts. They post to their Facebook and Twitter accounts, upload videos onto YouTube, manage their reviews on Yelp, and maintain a LinkedIn page. However, many companies continue to tear their hair out over social media marketing, unsure why they’re not seeing more results from all their efforts. As with other marketing endeavors, social media marketing success is not dictated by how hard you work at it, but how you work at it in the […]
