OTT (Over-the-Top Content) A Map of the New Video Ecosystem
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem.
[from the Variety article, 04-29-2015]
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem.
[from the Variety article, 04-29-2015]
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….
Source: Neilsen Social Media Report Q3 2011 Source: Neilsen Social Media Report Q3 2011
No doubt these “un – Google – like” words in Dickens classic, somber novel, The Tale of Two Cities, echo the sentiments of many marketing professionals as they face the new digital era with both excitement, but also trepidation. For others in the creative industry, however, a more appropriate Dickensian title for the online era…
Understanding Google and the difficulties marketing chiefs are facing as they try to understand how to best navigate the rocky terrain of the rapidly changing advertising industry landscape might be best framed as a multiple-choice SAT question, like this: You are a CMO of a major corporation, and it’s time to vet ad agencies. Who…
4thWEB Curated Content from WiredBy Cade Metz (see full article) “I don’t want to fight old battles,” says Microsoft CEO Satya Nadella. “I want to fight new ones.” It’s Sunday evening, and Nadella is sitting in a glass-enclosed room at the back of a Japanese restaurant in San Francisco’s North Beach neighborhood, eating sushi with…
You want to make the most of your business’ Facebook page, but when you start reading articles with phrases like “time decay,” “Facebook EdgeRank algorithm,” and “affinity variable,” your eyes glaze over and you click the “Back” button on your browser as quickly as possible. However, if you truly want your social media marketing to…