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In Social Media Marketing, Content in the Right Context is King
We’ve written about this topic several times before and decided to revisit it again as Social Media Marketing strategies are constantly getting refined and reiterated; and context is continuously vying for parity with content. The above 18 minute video, Brian Solis’ June 2012 interview with Deanna Brown, CEO of Federated Media Publishing, is worth watching….
Vine is Blowing Up for Brands – Why?
Vine is the latest social video marketing platform and it’s taking off like wildfire. CNET reports Vine has 40 million users. And this is even after Instagram decided to copy Vine’s short video concept and use it on its social photo site. Twitter hit the nail perfectly with its six-second, looped videos. And brands are…
Social Business ROI: Myths and Successes
Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in…
The Future of Social TV and Television
Social TV Activity Today The number of television and Social TV viewers using ubiquitous second screens (laptops, smartphones and tabs) to interact with television is at an all time high. HBO Connect is perhaps the most innovative second screen application to date. Sales of Smart TV sets (Social TV sets really), outfitted with easily accesed…
The Road Less Travelled: Social Business ROI
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….
