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This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of…
8 Common Online Marketing Mistakes
The promises online marketing seems to offer are many and great: measurable results, laser-beam accuracy in targeting specific demographics, lower costs than television and newspaper advertising. Nevertheless, some marketers who have jumped onto the online marketing bandwagon aren’t seeing the kind of results they had hoped for in their company’s bottom line. What’s the problem?…
The Content Marketing Explosion: Friend or Foe?
Frienemies: Content Marketing and Your Marketing Strategy Marketing professionals everywhere have begun to realize that they now have a completely different job description than when they started in the field fifteen or twenty years ago. One such professional is Chris Hession, a senior marketing manager at AutoCAD. As he told Social Media Examiner, “Just in…
[Part 2] Facebook EdgeRank and GraphRank Explained
In this [part 2] post, we attempt to further clarify Facebook EdgeRank and GraphRank; and more importantly, help you put that knowledge to work. If you haven’t already read through Facebook EdgeRank and GraphRank Explained part 1, go back and read it now. After reading Facebook EdgeRank and GraphRank Explained part 1 you should know…
Social Business ROI: Myths and Successes
Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in…
The World Without You (The Internet) – Infographic
So, what would the world be like without you … the Internet? Almost everything we do has some connection to the internet. Aside from the fact that we wouldn’t be writing or reading this post, can you imagine life without it? Well, the following Infographic does and here are some highlights: Since 2002, the number…
