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Remember Me? I’m Your Customer.
You already know how to build your brand through social media marketing. You’re already on top of the changes that Facebook announced at the 2011 f8 Developers’ Conference. You’re also well-aware of the fact that you need to interact with your social media consumers, not just constantly pitch to them. As such, you’re always looking…
The Road Less Travelled: Social Business ROI
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….
Who Rules Social Media [Infographic]: A Look at Social Media Impact by Nonprofit Issues
The craigconnects team researched how the top 50 nonprofits do social media. Then they decided to dig a little deeper to find how nonprofits by area of focus use social media and what kind of an impact that they were having in the social media space. Here’s the Infographic they came up with. Source: Craig…
Google Has Spoiled Consumers
No doubt these “un – Google – like” words in Dickens classic, somber novel, The Tale of Two Cities, echo the sentiments of many marketing professionals as they face the new digital era with both excitement, but also trepidation. For others in the creative industry, however, a more appropriate Dickensian title for the online era…
Social Business ROI: Myths and Successes
Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in…
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