Random Acts of Progress – Practical insights about the chaotic, continuously expanding and morphing intersection of Digital Marketing, Online Technology and Business ROI.
If you keep up with social media marketing news, you already know that if Facebook were a country, its 800 million users would make it the third most populous nation in the world. And, besides being the largest social network in the world (by far), it’s now the most popular website in the U.S., consistently…
Social media, social media, social media: it seems like social media is all anyone ever talks about anymore when it comes to online marketing, or even marketing in general. These days, it’s practically more common to hear spokespeople say, “Visit us on Facebook at ____” than it is to hear them say “Visit us online…
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.
The promises online marketing seems to offer are many and great: measurable results, laser-beam accuracy in targeting specific demographics, lower costs than television and newspaper advertising. Nevertheless, some marketers who have jumped onto the online marketing bandwagon aren’t seeing the kind of results they had hoped for in their company’s bottom line. What’s the problem?…
Nowadays everybody wanna talk like they got somethin’ to say But nothin comes out when they move their lips Just a bunch of gibberish [They] act like they forgot about Dre. — Rapper Eminem on rap legend Dr. Dre’s song, “Forgot About Dre” Brand management for rappers is relatively straight-forward: if someone disses you in…
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