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Tag: New York

OTT (Over-the-Top Content) A Map of the New Video Ecosystem

Posted Posted in Net Neutrality, Random Acts of Progress, Video

Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem.

[from the Variety article, 04-29-2015]

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4thweb media  “Quality (Intensity x Proximity) x Quantity (Exposure x Reach) = Brand Influence. The new Brand Influence metric helps us understand the impact of New Media marketing channels: digital, social media, word-of-mouth, mobile, and countless variations on each of these. Brand Influence helps our clients make better decisions around New Media ROI.”

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