OTT (Over-the-Top Content) A Map of the New Video Ecosystem
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem.
[from the Variety article, 04-29-2015]
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem.
[from the Variety article, 04-29-2015]
This is Part 2 of our 2-Part series on Social Media Chaos. In “Part 1: Social Media Chaos: The Shifting Sands of the Business Landscape”, we present the chaotic marketing environment created by social media. To recap the last few paragraphs of Part 1, here’s how companies fall victim to hasty mistakes in each of…
Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics. Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that surely won’t be around in a few years’ time. —– Here’s Stephen Paul’s Top 3 picks from the latest…
Who has time to read anymore now that Online Video is so pervasive? According to Forbes Insights, not many people do have time to read. A recent survey showed that the majority of business people in America: Watched more Online Video in 2010 than 2009 Prefer to watch Online Video on a web page before…
Social media, social media, social media: it seems like social media is all anyone ever talks about anymore when it comes to online marketing, or even marketing in general. These days, it’s practically more common to hear spokespeople say, “Visit us on Facebook at ____” than it is to hear them say “Visit us online…
Nowadays everybody wanna talk like they got somethin’ to say But nothin comes out when they move their lips Just a bunch of gibberish [They] act like they forgot about Dre. — Rapper Eminem on rap legend Dr. Dre’s song, “Forgot About Dre” Brand management for rappers is relatively straight-forward: if someone disses you in…
Facebook recently bought Instagram for one billion dollars. Instagram is the fast, beautiful, fun way to share photos with friends and family. Instagram enables you to snap a picture, choose a filter to transform and theoretically improve its look and feel, then post to Instagram’s website. And you can share to Facebook, Twitter, and Tumblr…