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Media Consumption 2011 (Infographic)

Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.

“Quality (Intensity x Proximity) x Quantity (Exposure x Reach) = Brand Influence. The new Brand Influence metric helps us understand the impact of New Media marketing channels: digital, social media, word-of-mouth, mobile, and countless variations on each of these. Brand Influence helps our clients make better decisions around New Media ROI.”

4thWEB Media LLC
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