Random Acts of Progress – Practical insights about the chaotic, continuously expanding and morphing intersection of Digital Marketing, Online Technology and Business ROI.
Here’s today’s Facebook / Twitter riddle: What number do you get when you combine the populations of the states of Oregon, Oklahoma, Connecticut, Kansas, and Kentucky? Answer: Seventeen million, or the number of Americans who use Twitter (Source: ConvinceAndConvert.com). Granted, proponents of Facebook scoff at the number 17 million; after all, Facebook boasts 500 million…
No doubt these “un – Google – like” words in Dickens classic, somber novel, The Tale of Two Cities, echo the sentiments of many marketing professionals as they face the new digital era with both excitement, but also trepidation. For others in the creative industry, however, a more appropriate Dickensian title for the online era…
Who has time to read anymore now that Online Video is so pervasive? According to Forbes Insights, not many people do have time to read. A recent survey showed that the majority of business people in America: Watched more Online Video in 2010 than 2009 Prefer to watch Online Video on a web page before…
Understanding Google and the difficulties marketing chiefs are facing as they try to understand how to best navigate the rocky terrain of the rapidly changing advertising industry landscape might be best framed as a multiple-choice SAT question, like this: You are a CMO of a major corporation, and it’s time to vet ad agencies. Who…
75% of everyone with an Internet connection access social media sites around the world. That’s 1.5 Billion people. In 2010, this incredible number meant that for one minute out of every four and a half minutes that people around the globe were online, they were on a social media site. Overall, the globe increased the…
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