OTT (Over-the-Top Content) A Map of the New Video Ecosystem
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem.
[from the Variety article, 04-29-2015]
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem.
[from the Variety article, 04-29-2015]
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011): Source: Google Trends
In some of our more recent articles, we’ve been writing about Social Business ROI and the five stages of Social Media Engagement. And that enterprises typically achieve highly desirable social business outcomes through shared value. We recently came accross this Infographic that helps illustrate the growth of shared value while deftly highlighting our social enterprise…
Ad Age presents an Infographic of the results of an extensive survey profiling media use in 2011 by type of media, generation, and time of day.
We’ve written about this topic several times before and decided to revisit it again as Social Media Marketing strategies are constantly getting refined and reiterated; and context is continuously vying for parity with content. The above 18 minute video, Brian Solis’ June 2012 interview with Deanna Brown, CEO of Federated Media Publishing, is worth watching….
4thWEB curated content from Six Pixels of SeparationBy Mitch Joel (see full article) It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else? Last month,…
Ah, the magic wand of Internet marketing. In the world of Harry Potter, the Elder Wand was supposed to be the most powerful wand ever created. In the hands of someone like Dumbledore, the Elder Wand was a powerful force for good. In the hands of evil Lord Voldemort, it would be a weapon of…