Social Marketing vs. Search Marketing
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
Here are two comparisons from Google Trends and Twitter Venn Chart showing current searches for “search marketing” vs. “social marketing” (12-16-2011):
Source: Google Trends
In this new Social Media Video, “Socialnomics 2015”, (and the “Socialnomics 2017”, latest update) Erik Qualman shows us the way forward. Eric Qualman wrote the book on the how’s and why’s of Social Media. And the influence Social Media has had on our personal and business lives. This new Social Media video is spot on….
The promises online marketing seems to offer are many and great: measurable results, laser-beam accuracy in targeting specific demographics, lower costs than television and newspaper advertising. Nevertheless, some marketers who have jumped onto the online marketing bandwagon aren’t seeing the kind of results they had hoped for in their company’s bottom line. What’s the problem?…
In this short video, Bob Iger, Chairman and CEO of The Walt Disney Company, discusses Disney’s New Streaming Services and the future of Digital Media and the unbundling of Cable TV content. Bob Iger has something to say about how Disney is looking ahead at this inevitable future. Disney owns some (most?) of the most…
Here’s Stephen Paul’s Top 3 picks from the latest round of Social Media Infographics. Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that surely won’t be around in a few years’ time. —– Here’s Stephen Paul’s Top 3 picks from the latest…
Source: Neilsen Social Media Report Q3 2011 Source: Neilsen Social Media Report Q3 2011
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with Social Media and started to see its potential for new sales, marketing and support channels….