OTT (Over-the-Top Content) A Map of the New Video Ecosystem
Watching TV used to be so simple but now there’s OTT (Over-the-Top Content). Here’s a Map of the New Video Ecosystem. [from the Variety article, 04-29-2015]
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The Future of Social TV and Television
Social TV Activity Today The number of television and Social TV viewers using ubiquitous second screens (laptops, smartphones and tabs) to interact with television is at an all time high. HBO Connect is perhaps the most innovative second screen application to date. Sales of Smart TV sets (Social TV sets really), outfitted with easily accesed…
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NEW Facebook Timeline — A Billion Channels of Reality TV?
NEW Facebook Timeline? This is your life. We all know the phrase. It’s a throwback to a 1950s television show that walked through the life stories of its guests in front of friends, family… and a national television audience. The odd part about the original This Is Your Life, the part many people don’t realize,…
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Google Has Spoiled Consumers
No doubt these “un – Google – like” words in Dickens classic, somber novel, The Tale of Two Cities, echo the sentiments of many marketing professionals as they face the new digital era with both excitement, but also trepidation. For others in the creative industry, however, a more appropriate Dickensian title for the online era…
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Marketing in the Future is like Sex: Only the losers will have to pay for it [Web Marketing]
To traditional advertising agencies, staring into the face of the world of Internet marketing must be like looking into Godzilla’s gaping maw. Already, Godzilla has gobbled up newspaper advertising: PricewaterhouseCoopers reported in June 2010 that the Internet passed newspapers by as the second-largest advertising medium in the US. With Newspaper’s bloody guts strewn across the…
![Marketing in the Future is like Sex: Only the losers will have to pay for it [Web Marketing]](https://4thweb.com/wp-content/uploads/Godzilla_collage.jpg "Marketing in the Future is like Sex: Only the losers will have to pay for it [Web Marketing] 10")
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