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Sue Gardner of Wikipedia … I’m Diderot … Bitch
Byre u5There are many unsolved mysteries in this world, and one of these is the question, “Did the 18th century French philosopher and creator of the world’s first encyclopedia roll over in his grave when Sue Gardner adopted his name?” It was a late night session at Wikipedia when the Sue Gardner Diderot joke started. To…
Web Marketing Video Trends for 2011
Byre u5Of all the changes in the ever-shifting landscape of web marketing, perhaps one of the most influential has been the increasing ease of viewing video content. From local news stations to moms with a camcorder, video content is now ubiquitous on the web. Take these recent statistics: • 62% of B2B marketers user video content…
Infographic: Facebook's IPO – What You Need To Know
Byre u5Our obsession with Facebook has propelled it to insane heights. What does this mean for the company? Money. And lots of it. Rumers of Facebook’s IPO are flying and Wall Street is expecting a record-shattering amount of cash to be raised. How do the projected numbers break down? Here are some interesting answers and projections…
Big Data and Social Media Analytics
Byre u5Big Data, in case you’re unfamiliar, refers to data sets that are so large that they’re awkward to work with. Forget megabytes or gigabytes. With Big Data we’re currently working with terabytes, petabytes, exabytes and zettabytes of data (over 2.5 quintillion bytes daily and growing). Social Media (as a social instrument of communication) is greatly…
Google Has Spoiled Consumers
Byre u5No doubt these “un – Google – like” words in Dickens classic, somber novel, The Tale of Two Cities, echo the sentiments of many marketing professionals as they face the new digital era with both excitement, but also trepidation. For others in the creative industry, however, a more appropriate Dickensian title for the online era…













