Infographic – Highest Value Digital Consumers – Social Media, Local Social Media and Mobile

According to Nielsen, these days, Social Media, Local Social Media and Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. Nielsen and NM Incite, a Nielsen/McKinsey company, illustrate some findings that highlight digital consumer behaviors and consumption patterns that can help brand advertisers understand their most valuable customers and how they’re engaging across social media, local social media and mobile.

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Social Media Infographic

Social Media Consumers

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Local Social Media Infographic

Local Social Media Consumers

Highest Value Digital Consumers – Social Media, Local Social Media and Mobile: Mobile Infographic

Mobile Consumers

Source Information:

Social Media:
1. Nielsen, @Plan (Release 3 2011). Social Networking Activities, Online 18+
2. Nielsen, @Plan (Release 3 2011). Social Networking Activities, Online 18+
3. Nielsen, @Plan (Release 3 2011). Social Networking Activities – Comment on others postings, Profiled by Demo
4. Nielsen, @Plan (Release 3 2011). TV/Internet Concurrent Usage (Yesterday) – Used TV/Internet Concurrently (Yesterday), Online 18+
5. Nielsen, @Plan (Release 3 2011). Social Networking Activities – Any Social Networking Activity, Profiled by TV Programming Viewership
6. NM Incite, State of Social Media Survey (April 2011). Parents = Have Children <18 7. Nielsen, Global Online Survey (Q1 2011) Local Social Media: 1. Nielsen, Cross-Platform Report (Q2 2011) 2. Nielsen, App Playbook (Q1 2011) 3. Nielsen, NetView, Home & Work (August 2011 v. August 2009) 4. NM Incite, State of Social Media Survey (April 2011). Access locations among social media users 5. Nielsen, @Plan (Release 3 2011). PRIZM Segment, Own PDA Smartphone, Profiled by DMA 6. Nielsen, App Playbook (Q1 2011) Mobile: 1. Nielsen, Mobile Connected Device Report (Q2 2011) 2. Nielsen, Mobile Connected Device Report (Q2 2011) 3. Nielsen, Mobile Media View Internet, All Carriers (August 2011). Mobile Internet refers to the use of a Web browser on a mobile device. 4. Nielsen, App Playbook (Q1 2011) 5. Nielsen, App Playbook (Q1 2011) 6. Nielsen, App Playbook (Q1 2011) Return to top: Infographic – Highest Value Digital Consumers – Social Media, Local Social Media and Mobile

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