Content Is Not King

4thWEB curated content from Six Pixels of SeparationBy Mitch Joel (see full article) It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else? Last month, […]

In Social Media Marketing, Content in the Right Context is King

Content in the Right Context is King!

We’ve written about this topic several times before and decided to revisit it again as Social Media Marketing strategies are constantly getting refined and reiterated; and context is continuously vying for parity with content. The above 18 minute video, Brian Solis’ June 2012 interview with Deanna Brown, CEO of Federated Media Publishing, is worth watching. […]

The Content Marketing Explosion: Friend or Foe?

Featured-Image-276x276

Frienemies: Content Marketing and Your Marketing Strategy Marketing professionals everywhere have begun to realize that they now have a completely different job description than when they started in the field fifteen or twenty years ago. One such professional is Chris Hession, a senior marketing manager at AutoCAD. As he told Social Media Examiner, “Just in […]