Machine Learning Maestro Michael Jordan on the Delusions of Big Data and Other Huge Engineering Efforts

4thWEB curated content from IEEE SpectrumBy Lee Gomes (see full article) The overeager adoption of big data is likely to result in catastrophes of analysis comparable to a national epidemic of collapsing bridges. Hardware designers creating chips based on the human brain are engaged in a faith-based undertaking likely to prove a fool’s errand. Despite […]

All Grown Up: Larry Page at the Helm of Google


Imagine Larry Page and Google in a Silicon Valley production of Shakespeare’s famous comedy, A Midsummer’s Night Dream, wherein all the characters are played by the internet’s most well-known denizens. Sue Gardner, the executive director of Wikimedia Foundation, could play Hippolyta, Queen of the Amazon women. The entire company of Microsoft could play Oberon, king […]

Google Has Spoiled Consumers


No doubt these “un – Google – like” words in Dickens classic, somber novel, The Tale of Two Cities, echo the sentiments of many marketing professionals as they face the new digital era with both excitement, but also trepidation. For others in the creative industry, however, a more appropriate Dickensian title for the online era […]

Google’s Collaborative Style Changes the Game


Understanding Google and the difficulties marketing chiefs are facing as they try to understand how to best navigate the rocky terrain of the rapidly changing advertising industry landscape might be best framed as a multiple-choice SAT question, like this: You are a CMO of a major corporation, and it’s time to vet ad agencies. Who […]