You don’t want to miss this 30-minute video featuring Carolyn Everson. We’re starting to see positive results when ads become socially engaging and a consumers actions drive those ads to their inner circle social hubs. Facebook is at the leading edge of this paradigm and is scaling word-of-mouth marketing to their half billion plus global users. Citing examples, Carolyn’s very interesting talk centers around how all of this works at Facebook. Although she may be new at Facebook she’s right on the money.

Carolyn Everson
Vice President, Global Sales
Facebook

Carolyn Everson has been at Facebook since March 2011. As Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing, Carolyn Everson lead the company’s multi-billion dollar advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network. Her responsibilities included sales, trade marketing, agency relationships across all advertiser segments and the go to market strategy of the global ad sales organization. Carolyn Everson reported to Microsoft’s Corporate Vice President of Global Consumer and Online, Darren Huston.

Prior to Microsoft, Carolyn Everson spent 7 years at MTV Networks.

Carolyn Everson was most recently Chief Operating Officer and Executive Vice President of U.S. Ad Sales for MTV Networks. In her role at MTVN, Carolyn Everson oversaw strategic planning, operations and finance for MTVN’s multi-billion dollar U.S. Ad Sales department. She also was responsible for MTVN’s Direct Response business and the cross platform, cross brand strategic sales and marketing group called Generator.

Prior to MTVN, Carolyn Everson worked at Primedia, Inc.

At Primedia Carolyn Everson was Vice President and General Manager of several digital businesses, including Seventeen.com, ModernBride.com and New York Magazine’s Direct Response business. Carolyn Everson has also held new business development positions at brands including Zagat Survey and Walt Disney Imagineering.

Carolyn Everson is a board member of the Effies and has held numerous speaking engagements at industry leading conferences.

Carolyn Everson holds an M.B.A. from Harvard Business School where she was a Baker Scholar and a B.A. in Liberal Arts and Communication from Villanova University where she graduated Summa Cum Laude in the Honors Program. Carolyn Everson resides in Montclair, NJ where she has twin daughters, Taylor and Kennedy and a husband, Doug who works at Merck Pharmaceuticals.